The late 1920's and 1930's saw a great number of Coca-Cola bottling plants being built across the country. Learn about architecture of these small town icons.
The Coca-Cola logo
the evolution of the coca-cola logo
From a simple type font to the elaborate spencerian script logo we know today - the interesting journey that the Coca-Cola logo has taken over the years can help you date your Coca-Cola item.
which cardboard was displayed
with which frame?
Of course you can put your Coca-Cola cardboard in any old frame that fits. But, for those of you who care about accuracy, we have established accurate usage dates of the different style frames.
the coca-cola trolley car sign
A short history of one of Coca-Cola's most elusive and highly desired turn-of-the-century collectibles. More trolley signs are shown here than have ever been shown in one place before.
The Coca-Cola serving tray
how were those old coca-cola
serving trays made?
A brief history of the Coca-Cola serving tray from the first round serving tray in 1897 to the TV trays of the 1960's. Learn about who made them, how they were made, and how they were used.
Coca-Cola Chewing Gum
coca-cola's first licensed product
The curious and complicated history of Coca-Cola Chewing Gum reads like a television soap opera. Learn more about this interesting part of Coca-Cola's (and chewing gum's) history.
Full depth cases
did full depth coca-cola cases
actually hold coke bottles?
The answer is very rarely, if ever. Learn more about the Hutch bottle and full depth case time frames, and learn why finding a case that actually held hutch bottles is a lot harder than one might think.
Coca-Cola's first glass
in the beginning — the straight sided glass
Some little known marketing and manufacturing information about the first marked soda fountain glass used to serve Coca-Cola.
why are coca-cola bottles green?
The term "Coke Bottle Green" has become a common color designation that most everyone immediately understands. Exactly how did this color come about, and how did it become the standard for the world's favorite soft drink.
Coca-Cola Sample coolers
nice things often come in small packages
. . . and the 1939 Coca-Cola sample cooler is certainly no exception. What collector wouldn't love to have one on their shelf or in their display case? Learn all the details about when, why and how this little beauty was used.
Coke display bottles
the giant coca-cola display bottle
No matter your age, you have to admit that the large bottles are cool. Learn when these giant Coca-Cola bottles were used and see examples of how they were displayed.
1944 neck grip carrier
that weird little wwII bottle carrier
Have you ever wondered why this odd looking little six-bottle carton was produced? Here is your chance to learn the hows and whys. Hint: World War II and material rationing had a lot to do with it.
Taking care of your stuff
preserving your valuable coca-cola items
Learn what the effects of sunlight, heat and humidity can do to your artifacts.
Bottler beginning dates
bottler beginning dates
A work in progress. . . . this list of bottlers and their beginning dates will be expanded with more information as time goes by.
The Coca-Cola syrup urn
the iconic coca-cola syrup urn
Few things represent a period of time as much as the Wheeling Pottery syrup urn represents the early days of Coca-Cola. Find out more about this iconic collectible of the soft drink world.
guide to fake and fantasy coca-cola items
Is your item real or fake? The number of fake signs from India is growing along with many people passing off items cut from books as originals. This page might help sort out what is original and what isn't.
made in mumbai —
beware of fake porcelain coca-cola signs
A flood of fake porcelain signs from China and India have flooded the market. Learn how to identify these bogus items.
lithography dot patterns
on early coca-cola items
Different eras used different techniques of printing. This guide can help you determine if your early lithography is genuine or a recent reprint.
a visit to the schmidt museum
of coca-cola memorabilia
The museum in Elizabethtown, Kentucky has closed and the collection has been sold off, but it lives on in photographs.
the wonderful art of haddon sundblom
Best known for his version of day Santa Claus, Mr. Sundblom created beautiful artwork for many more clients than just Coca-Cola., becoming what many consider to be the greatest advertising illustrator of all time.