which coca-cola cardboard was displayed with which frame?


Of course you can put your Coca-Cola cardboard in any old frame that fits. But, for those of you who care about accuracy, we have established accurate usage dates of the different style frames.

why are coca-cola bottles

that color green?


The term "Coke Bottle Green" has become a common color designation that most everyone immediately understands. Exactly how did this color come about, and how did it become the standard for the world's favorite soft drink.


Some people collect for investment, some collect for history, and others collect simply for enjoyment. No matter where you fall in this spectrum, a thorough knowledge about the artifacts you collect is important. It is often said that knowledge is power, and that certainly applies to collecting Coca-Cola memorabilia. The more understanding you have about the history, authenticity, condition, and value of the items you collect, the more enjoyable the hobby becomes. No other collectible offers such a broad array of artifact types and no other collectible reflects the unique history and aspirations of America like Coca-Cola does. Through this website and price guide we attempt to capture and share with you some of the enjoyment that this great hobby affords. Happy collecting!


the evolution of the coca-cola logo from 1886 to today


From a simple type font to the elaborate spencerian script logo we know today -  the interesting journey that the Coca-Cola logo has taken over the years can help you date your Coca-Cola item.

did full depth coca-cola cases

actually hold coke bottles?


The answer is very rarely, if ever. Learn more about the Hutch bottle and full depth case time frames, and learn why finding a case that actually held hutch bottles is a lot harder than one might think.



in the beginning —

the straight sided coca-cola glass


Some little known marketing and manufacturing information  about the first marked soda fountain glass used to serve Coca-Cola.



the coca-cola trolley car sign


A short history of one of Coca-Cola's most elusive and highly desired turn-of-the-century collectibles. More trolley signs are shown here than have ever been shown in one place before.



coca-cola bottling plant beginning dates


A work in progress. . . . this list of bottlers and their beginning dates will be expanded with more information as time goes by.



how were those old coca-cola

serving trays made?


A brief history of the Coca-Cola serving tray from the first round serving tray in 1897 to the TV trays of the 1960's. Learn about who made them, how they were made, and how they were used.


the giant coca-cola display bottle


No matter your age, you have to admit that the large bottles are cool. Learn when these giant Coca-Cola bottles were used and  see examples of how they were displayed.



nice things often come in small packages . . .


. . . and the 1939 Coca-Cola sample cooler is certainly no exception. What collector wouldn't love to have one on their shelf or in their display case? Learn all the details about when, why and how this little beauty was used.



coca-cola's first licensed product


The curious and complicated history of Coca-Cola Chewing Gum reads like a television soap opera. Learn more about this interesting part of Coca-Cola's (and chewing gum's) history.


The architecture of refreshment


The late 1920's and 1930's saw a great number of Coca-Cola bottling plants being built across the country. Learn about architecture of these small town icons.



the iconic coca-cola syrup urn


Few things represent a period of time as much as the Wheeling Pottery syrup urn represents the early days of Coca-Cola. Find out more about this iconic collectible of the soft drink world.


made in mumbai —

beware of fake porcelain coke signs


A flood of fake porcelain signs from China and India have flooded the market. Learn how to identify these bogus items.


guide to fake and fantasy coca-cola items


Is your item real or fake? The number of fake signs from India is growing along with many people passing off items cut from books as originals. This page might help sort out what is original and what isn't.


lithography dot patterns

on early coca-cola items


Different eras used different techniques of printing. This guide can help you determine if your early lithography is genuine or a recent reprint.

READ MORE | Coca-Cola photolithography | 1896 Coca-Cola syrup urn

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